Sunday, June 13, 2010

Green Hulk Pez

It took nearly a year, but the green Hulk Pez dispenser finally sold.  Its sale further supports our marketing philosophy that anything sells, when the time is right and the right buyer has appeared.  It's no longer enough in sales to think that if you stock the product it will automatically fly off the shelves.  Which is why so many 'liquidation' sites have appeared on the internet.  Let someone else take the hit on the excess inventory - the big chains sell it off, the small guys think they are getting a deal.  But are they really? Are the carrying costs any less of an impact to the business, AND to the economy, depending on who currently owns the item? 

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